Should Global Brands Invest Efforts in Chinese Short Video Apps?
Did you know that Chinese users spend more than an hour watching 15-sec videos? Should global brands use Chinese short video apps for marketing?
Did you know that Chinese users spend more than an hour watching 15-sec videos? Should global brands use Chinese short video apps for marketing?
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You can never go wrong with video marketing as long as you use the right tools and understand where your audience hangs out. In China, different video platforms are overlooked because most global marketers focus on popular social media channels like WeChat and Weibo. There’s nothing wrong with that, too. Depending on the demographics and …
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